Investor Insight! Why the Holidays Could Benefit Hotels This Year

Like everyone else, we at Phoenix are hard at work filling up with holiday cheer. But in the case of hotel investing, the holiday season this year could be even more of a celebration than usual.


The Motley Fool recently wrote about why now may be the right time to invest in hotels. Citing the dropping trend of COVID-19 cases in many parts of the country, they argue that Americans could be more likely to travel this holiday season—and the more travelers, the more bookings hotels will likely see. Near the beginning of November, AAA forecast that 53.4 million Americans would leave their homes for Thanksgiving travel. That’s a 13% increase from 2020, and only 5% below reports for 2019! On top of that, a survey from Deloitte revealed that as many as 42% of Americans plan to travel for the holidays. And if we look at high-income Americans, that figure shoots up to 53%—and a third of that number are planning three or more trips. All of this matches our internal research at Phoenix, as we predict the gap in hotel revenue between pre-pandemic numbers and current numbers is on its way to closing. That’s one key component informing our decision to buy Premium Business Select Hotels now, when we believe them to be undervalued, so that we might see a substantial gain in value if occupancy continues to rise. For more insight into the advantages of a timely investment in hotels, check out the full article here.

To learn more about investing in our Business Select Hotel REIT targeting 8% annual returns paid monthly from cash flows, plus growth if we sell our hotels at a profit, please visit our offering page for specifics. There, you can also find a link to our U.S. Securities and Exchange Commission-qualified Offering Circular.

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