W.L. “Perch” Nelson


W.L. “Perch” Nelson, President and CEO of Phoenix American Hospitality, has demonstrated his strengths in real estate development, acquisition and capital management for more than 25 years. He served as Capital Asset Manager for Wyndham Hotels & Resorts charged with capital improvement budgets and was responsible for developing and executing the strategic re-positioning plans for the Wyndham Garden, Hotel and Resorts Divisions. Upon merging with Wyndham Hotels & Resorts and Patriot American Hospitality, Nelson assumed the departmental responsibility of Capital Management and Product Development for all Wyndham International’s brands. Following the merger, Nelson managed growth in the development budget from $214 million to over $300 million in just one year.

After leaving Wyndham Hotels & Resorts, Nelson sought some more diverse roles with Eaton Development and his own personal accounts. Collectively, the Phoenix Team has over 60 years of hotel experience.