Phoenix American Hospitality Employees

W. L. "Perch" Nelson, President
Fund Manager

Mr. Nelson's achievements demonstrate his strengths in real estate development, acquisition and capital management. More specifically in 1995 through 1998, he served as Capital Asset Manager for Wyndham Hotels & Resorts charged with capital improvement budgets. He was responsible for developing and executing the strategic re-positioning plans for the Garden, Hotel and Resort Divisions.

Upon merging with Wyndham Hotels & Resorts, Patriot American Hospitality, Mr. Nelson also assumed the departmental responsibility of the Capital Management and Product Development for all Wyndham International's brands. He was responsible for 200 hotels, but not only the Wyndham branded hotels but also the franchise products flagged by Hyatt, Radisson, Holiday Inn Select, Hampton Inn, Doubletree, and Marriott. Mr. Nelson, as head of the capital deployment area, managed post-merger growth in the development budget from $214 million in 1998 to well over $300 million in 1999.

In September of 2000, Mr. Nelson left Wyndham International, seeking a larger and more diverse role with final decision making responsibility in the acquisition process. He joined a small firm, Eaton Development, which sought to acquire under-performing hotel assets. Mr. Nelson led the effort to acquire, develop and execute the hotel's value enhancement plans. Though the transaction volume was much less than he experienced at Wyndham, he developed a much more methodical and analytical approach to hotel acquisitions.

In the fall of 2001, Mr. Nelson left Eaton to acquire hotels for his own personal account. Using his own funds, Mr. Nelson successfully acquired and managed a small group of hotels. This served as additional exposure to the day-to-day management required to run a hotel. Post-acquisition, he oversaw hotel operations including management of the employees, revenue maximization, purchasing, customer relations, and human resources. Mr. Nelson, as the owner, had a hand in everything related to the operation of the hotel.

It was during Mr. Nelson's time as an owner / manager of this group of hotels that he gained a working appreciation for the need for an experienced, seasoned Hotel Manager. It became readily apparent during this period that a hotel's success was equally dependent on a strong hotel acquisition and on choosing the right Hotel Manager. Thus, his belief was reinforced; that to ensure the success of a hotel project, it was important to partner with experienced Hotel Management firms and to require that the Hotel Manager also invests in the property.

Mr. Nelson has over 30 years of experience in the Real Estate industry in acquisition, development and the asset management of commercial properties. Mr. Nelson achieved Dean's list Honors at Southern Methodist University while pursuing a BA in economics.

Joel Eastman
Executive Vice President and Corporate Counsel

Mr. Eastman joined Phoenix American in 2013 as an Executive Vice President, General Counsel and Secretary. He also serves as a member of Phoenix American's Advisory Board. He performs these functions while maintaining the full time private practice of law and consulting to select clients thru the firm of Joel M. Eastman, PLLC, specializing in real estate and business matters. Prior to forming his firm in 2007, Joel was Vice President/Sr. Real Estate Counsel with FelCor Lodging Trust, an Irving, Texas NYSE hospitality REIT from 1998 to 2007, which during his tenure owned over 225 hotels. Before that, from 1995 to 1998 when Bristol was merged into FelCor, he served as General Counsel of Bristol Hotels & Resorts, a Dallas, Texas hospitality ownership and operating company, which during his tenure became a NYSE public company, and grew from 35 to over 125 hotels, and 15,000 employees.

Prior to 1995, since 1977 Mr. Eastman was engaged in the private practice of law in Dallas with Munsch Hardt and initially Stollenwerck, Moore and Silverberg.  He has served as a director (and chaired the Strategic Planning Committee) of The Gladney Center for Adoption, a Ft. Worth, Texas based international leader providing adoption services since . Mr. Eastman has also served as a director of the Cotton Bowl Athletic Association and the Texas Scottish Rite Hospital for Children Golf Tournament. He is also a member of various professional and industry organizations, including the American Bar Association, Idaho and Texas Bar Associations, and the National Association of Real Estate Investment Trusts. He is a graduate of University of Florida (BSBA and MBA) and Southern Methodist University (JD).

Jay Anderson

Mr. Anderson started as a Controller with Wyndham International, working in both the downtown hotel and resort markets.  He was soon promoted to Area Controller, overseeing a diverse portfolio of fifteen hotels and resorts in the Northwest and Midwest, including The Buttes Resort, The Peaks, Carmel Valley Ranch, The Golden Door Spa, and the Boulders Resort.  Mr. Anderson soon moved to the corporate office in Dallas, responsible for maintaining their SAP and Hyperion Essbase systems. He eventually moved to Aimbridge Hospitality as a Director of Finance, where he was responsible for building their reporting and budgeting tools.  As Aimbridge grew, Mr. Anderson was promoted to VP of Finance and Assistant Treasurer, and took ownership for the daily cash management of over eighty hotels as well as all corporate reporting to ownership.  Mr. Anderson then became the VP of Information Systems, where he successfully migrated their reporting system to Alloso Technologies.

Greg Eilmann
VP Acquisition & Asset Management

Mr. Eilmann brings more than 25 years of consulting and operations experience in the hospitality industry and joined Phoenix American Hospitality in December 2016. Prior to working at PAH, he provided investment, development and market feasibility expertise in most all segments of the hospitality real estate industry. After receiving his Master’s Degree in Hotel Management from the Conrad N. Hilton College at the University of Houston, Mr. Eilmann performed feasibility and investment analysis for Wyndham Hotels & Resorts as well as for Starwood Hotels & Resorts.

Later at Amstar Group, LTD, he served as a Hotel Investment Manager with responsibilities ranging from sourcing and analyzing potential acquisitions to overseeing operations, major renovations and repositionings. While with Amstar Group, he was responsible for properties with combined values in excess of $90 million. Mr. Eilmann then provided consulting and third-party asset management services with Hotel Asset Value Enhancement (hotelAVE). During this time, he had direct oversight of properties valued at more than $250 million. After leaving hotelAVE, Mr. Eilmann spent more than five years teaching hotel management at the university level before returning to consulting with PKF Consulting USA in Houston and Los Angeles. After more than three years with PKF, he was recruited to run the feasibility department at Aimbridge Hospitality, where he was responsible for a team that underwrote all proposed acquisitions and new development deals.

Lawrance C. Skibo
National Sales Director

Prior to joining PAH, Mr. Skibo led the entire sales distribution effort for US Allianz annuity and mutual funds. He built and managed a sales force of over 45 external wholesalers, 35 internal wholesalers, 4 divisional sales managers, and 5 key account managers, developing all procedures, hiring a training staff and developing all sale training materials.

White at Allianz, Mr. Skibo was very instrumental in the Allianz Academy, a successful educational process that assisted registered representatives and broker dealers in marketing and growing their business. This eventually grew into over 200 regional workshop road shows throughout the United States. He also served as Sales Manager at such firms as MFS Annuities in both planner and wire house divisions, and ING Annuities in the Planner Division, raising over a billion dollars per year. As CEO of Select Investment Brokerage, an insurance brokerage company with 18 wholesalers, the company opened over 40 new broker dealer accounts in one year.

Kacy Schlener
Investor Relations

Ms. Schlener joins us with previous experience in the Oil & Gas Industry, where she was responsible with maintaining contact with mineral owners in targeted areas. A graduate of the University of Oklahoma, Kacy has also has had the opportunity to grow her communication skills through working with humanitarian organizations based in Oklahoma and Hawaii.

© Phoenix American Hospitality, The Berkshire at Preston Center, 5950 Berkshire Lane, Ste. 850, Dallas, TX 75225
Phone: (214) 750-2967